Air Canada Associate Digital Marketing Manager
Job Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Associate Digital Marketing Manager – Cargo is responsible for supporting the Digital Marketing Manager – Cargo, on executing digital projects and tasks on platforms such as the Air Canada Cargo website, email and other digital marketing channels. This role will assist in developing and executing email marketing campaigns, ongoing web development optimizations on aircanadacargo.com, while also managing the website’s content. They will support the evolution of the Air Canada Cargo brand to meet business objectives and collaborate with internal stakeholders within the branch and across the larger Air Canada family to deliver on projects and campaigns for lead generation, and customer engagement.
The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, and is a self-starter.
Responsibilities:
Email Marketing
Execute Air Canada Cargo email marketing campaigns including mass and targeted messages, marketing automation, programming (using Salesforce Account Engagement, previously Pardot), deployment, and segmentation that align with customer journey strategies.
Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.
Manage the email database to ensure deliverability and provide updated information to internal stakeholders; manage the development of distribution lists and targeting rules, dynamic fields driven by logic roadmaps, preference centre, and other data.
In partnership with our legal team and corporate marketing teams, stay up to date on commercial data protection laws globally to ensure compliance for Air Canada Cargo; Manage Canada’s anti-spam legislation (CASL) and US CAN-SPAM regulations and compliance.
Understand and stay current on marketing communications-related technology and trends to determine their potential impact on our industry
Assist the Lead Digital Marketing Manager – Cargo, with developing, updating and managing the content and structure of the Air Canada Cargo website.
Update new content on the website with direction from product subject matter experts (SMEs) and Lead Digital Marketing Manager – Cargo.
Monitor website content to keep the site current and improve the navigation and the discovery of important content.
Gather web metrics to assist with understanding who and how the content is being consumed and ensure that information is shared with relevant parties.
Support the improvement of discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices.
Partner with internal departments for cross-functional development and collaboration between the platforms.
General
Maintaining project status updates and timelines
Assist with briefing in digital projects and execution
Ensure brand identity and requirements are followed in all marketing communication channels
Participate in additional projects within the Marketing/Communications department
Qualifications
University degree in Communications, Marketing or equivalent
2 - 3 years of relevant experience
Strong interpersonal communication and presentation skills
Strong time management skills with the ability to handle multiple, simultaneous priorities
Working understanding of analytics and data manipulation
Must have experience with an email marketing platform; additional experience in marketing automation is an asset
Familiarity with Salesforce and Jira is an asset
Familiarity of HTML, and related languages is an asset
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
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